One answer is that your grocery buyer probably attends the Natural Products Expo West, and/or other similar food industry trade shows. This week I’m heading to California to exhibit Lucy’s there for the third year in a row.
I love this show because so many new and delicious products are available – and it’s fun to be part of a dynamic and growing industry that puts delicious, healthy food on your table and mine.
This year in addition to meeting grocery buyers at our booth, I will be speaking to show attendees about health and food manufacturing related to gluten free and food allergies. I’ll be on the agenda for two one-hour sessions on Friday.
I’ll be talking about the differences and similarities between celiac disease, gluten intolerance, food allergies and food intolerances. This will include a review of recent research and news articles so grocery buyers throughout the country will have a chance to fine tune their knowledge of these issues.
This is one of my favorite things to do. Food allergies and celiac disease are pretty complex issues. I love talking with buyers and grocery managers so we can work to make life better for people with special diets.
Let me know of any messages you’d like me to relay about your diet and health. And, any stores or chains I should be looking out for. Send your grocery manager my way! I’ll be at the Anaheim Convention Center in Booth #5425 most of the time except on Friday, March 11th during two presentations at 9:30am and 2:45pm in Room 207A. I hope something good lands on your grocery shelves as a result!