Every industry or interest group that I can think of has some form of conference, convention, summit, tournament, or trade show. People who share an interest or obligation meet up and go through a very sophisticated “show and tell.” It’s pretty amazing!
While the meet-ups can be expensive to attend, generally they’re considered worth it. The knowledge gained and the connections made in such an environment are hard to beat.
And, so it is in the world of food. Right now I’m at Natural Products Expo East in Baltimore. I’ve been attending this show since 2006, more than a year before Lucy’s hit the market.
In the early days we were looking for the best suppliers and trying to link up with stores and chains to carry our products. We’re still doing these things. Now it’s about more stores, more products, and better prices for you! This is all about bringing our delicious, non-GMO, gluten free, allergy friendly treats to your favorite shopping places.
That’s why I still love it!
Not to mention, this is a crazy, fun industry and I’ve made lots of friends who I see at these events.
Best wishes from Expo East!